For brand partners

Ad specs & inventory

Three standard ad blocks, one simple creative kit. You send a logo, a few lines of copy and a link — we build every placement natively in the SOSGI layout, so your brand looks consistent across the site, loads instantly, and renders sharp on desktop, tablet and mobile. No banner production, no per-slot resizing.

The creative kit — all you send

LogoSVG preferred, or transparent PNG ≥600 px on the long side. If your logo is dark, include a light version too — one block sits on deep navy.

Brand name≤ 30 characters

Headline≤ 55 characters

Subline≤ 95 characters

Button label≤ 20 characters

Landing URLHTTPS, working, relevant to Indians living in or moving to the US. Add UTM parameters — that is how your clicks are measured.

Campaign datesStart and end dates, plus a contact for renewal.

The three blocks

Block 1 — Top Bar (Partner Spotlight)

Directly under the header on every page. The highest-impression unit on the site.

What renders: Deep navy strip: your logo, headline and button.

Desktop1440 × 54 px (content within 1216 px)

Laptop1024 × 54 px

Tablet768 × 79 px

Mobile390 × 79 px (full width)

Block 2 — In-content Banner

Inside the page body on the homepage, news, guides, resources, articles and Just Landed — eight placements in all.

What renders: White in-page unit: logo, headline, subline and button.

Homepage1168 × 80 px

News864 × 80 px

Guides, articles, resources720 × 100 px

Tablet720 × 109 px

Mobile358 × 149 px (full width)

Block 3 — Featured Brand Card

Premium single-sponsor card in the sidebar on The NRI Playbook and In The News.

What renders: Sidebar card: logo, brand name, subline and button.

Desktop290 × 214 px

Tablet720 × 194 px

Mobile358 × ~210 px (full width)

Campaign rules

One kit, no artworkWe build every block in our own layout from your kit — no banner files, HTML5 bundles or ad-server creative are accepted. That is what keeps units native-looking, instant-loading and consistent.

LabellingEvery unit is visibly marked “Sponsored”, as the FTC and our editorial standards require. Not negotiable.

TrackingNo third-party pixels, tags or fingerprinting beacons; they break our consent model and privacy policy. Use UTM parameters on your landing URL instead.

MotionUnits are static by design.

Landing pagesHTTPS, working, and relevant to Indians living in or moving to the United States.

To bookSend the creative kit, your landing URL, campaign start and end dates, and a contact for renewal.

What we don't run

Our readers arrive at moments that matter — a layoff, a hospital bill, a parent's visa. These limits are what make this audience worth reaching.

—Any advertising on the Emergency FAQ, the SSN guide or the medical-bills guide — people reach those pages in difficulty.
—Display ads on our high-intent money guides (transfers, visitor insurance, banking, credit), which carry editorial recommendations instead.
—Visa-guarantee services, unlicensed consultants, unregulated forex or crypto, payday lending, “guaranteed approval” offers.
—Adult, gambling, political or sensational creative.
—Anything designed to mimic our navigation or editorial copy.

Ready to book a placement?

Tell us which block you want and we'll confirm availability, dates and the creative hand-off in one reply.

Talk to us about advertising →